Product Marketing Leader

Zorroa is adding a Product Marketing Leader to our team.  We are hiring our first full-time  Product Marketing Leader to craft our messaging and positioning, launch new products and features, enable sales team, and build out product marketing at Zorroa. Responsibilities Primary responsibilities: Own product-level messaging and positioning, be the expert on our products Lead [...]

Zorroa Platform / 13 May 2020

Business Development Leader

Zorroa is adding a Business Development Leader to our team.  The successful candidate will understand how to develop Zorroa’s sales motion through partners and directly. They have a strong drive to generate direct revenue and to enable sales with channel and market development partners. Taking ownership of current accounts and developing new ones is their [...]

Press Release / 13 May 2020

Finding that ONE picture among millions

I’ve been so taken with the photos of Megan Rapinoe lately. That confident, fill-your-heart, absolutely epic photo really resonates with me.

This is one of my favorite sports pictures of this decade. Thanks for being such an inspiration to my daughter @mPinoe - you were unbelievable today.

 — @BillSimmons

I had a hard time finding that exact photo and tracing it back to it’s source. I think it’s on Getty Images somewhere, but I gave up trying to find it.

It’s that exact kind of difficulty that led me to Zorroa several years ago. I got the UX job of a lifetime to think about how people can find what they need, aided by machine learning.

You can picture it in your mind…

Sometimes you know exactly what you need (that specific picture of Megan Rapinoe). When that happens you need search tools that map to your mental model. With data exploding, there is so much to sift through — how can that thing in your head be translated to what a computer can find? And how can you do it when you don’t have the text to explain the image in your mind?

This is why we’ve spent time exploring search widgets. Search widgets are tiny blocks that map to different mental models.

And sometimes, when our clients are searching for something they need to use all the time we get to work with them to create search models that work with their specific data.

When you only know a few things…

Let’s take for example the epic photo of Megan Rapinoe. How can Zorroa Visual Intelligence help me find it? Let me first tell you what I know. I don’t follow soccer, so I didn’t know her name or really anything about her other than she has great hair and the best power pose I’ve seen.

Since I’m not that familiar with the subject matter, I’d start by narrowing down my search. With databases of millions of images, we need to find the eye of the needle in the haystack. So we take the few things I know and build the search.

First I’ll narrow down by date, these databases can contain a hundred years of data or more. I think it was in the last month, but let’s be safe and search May — July, 2019.

I also know it was women’s soccer. So let’s say that our database has been analyzed (either by an existing model or using our new Domain Categorization feature) to categorize groups of images by type of sport. I’d use a facet widget and select Women’s Soccer.

From there I’d pop up another Facet Widget with player names. Since I’ve already filtered down, I’ll only get the names of players who meet the first two criteria. I can sort alphabetically or by popularity — since she’s a super star there are lots of photos of her.

Zorroa Search Widgets

There she is! Now I have all the photos of her in our database.

Great. Now, this is where I get to put on my future UX hat and say, but how do I find that one exact photo (or the group of photos that is closest so I’m only choosing from a handful)? This is where a conceptual widget comes in. A body pose widget.

Conceptual mental model—body pose search widget

In this conceptual widget you’d be able to choose which areas to focus on. I don’t know what she was doing with her feet, but that arm position is in my mind. I’d grab the drag points and pull that pose together.

Zorroa Pose Search Widget (Conceptual)

And like that, a subset of like-images would show up. All of that in 2 minutes or less.

Once you have the assets you are looking for our our clients are doing all sorts of things — using the images (and videos and documents) to create sizzle reels, merchandising, reports, or generally glean the information they need to make decisions and move forward.

We’d love to help you source the images, video, and other assets you need to build things like the absolutely breathtaking “I Believe” Nike ad.

What could you do with a system that applies the latest in machine learning to your massive repository of visual assets? What could you do if you had the help of the latest AI algorithms to organize, categorize, and make millions of assets searchable and useful in a matter of seconds? Want to find out?

H/T to HeroForge for helping me hatch the figure pose idea. I’ve been building a few models to use as personas.

Thanks to Juan Buhler for his help and input on this article.

Finding that ONE picture among millions was originally published in Zorroa on Medium, where people are continuing the conversation by highlighting and responding to this story.

artificial-intelligence, data-science, product-design, ux / 11 Jul 2019

How to Fail at Coffee Machine Design

Like most software startups, Zorroa considers coffee to be a critical element to a productive workspace. For our team, good coffee at the push of a button can make a huge difference in the time it takes to get through a development sprint or pull together an event plan. We consider ourselves pretty tech savvy [...]

Article / 20 Jun 2019

The Upside of Choosing the Right Accelerator Program For Your Startup

Zorroa joined 135 companies in Plug and Play Tech Center’s spring batch this year and after a great 12 weeks in the Supply Chain program in Sunnyvale, California, we identified the top five reasons why the experience far exceeded our expectations. So if you’re on the fence about which accelerator to work with, here’s why [...]

Partners / 23 May 2019

Zorroa appoints former Autodesk executive Marc Stevens CEO as company brings Visual Intelligence Solutions to multiple markets

OAKLAND, Calif., April 3, 2019 /PRNewswire/ -- Zorroa Corp., the world’s leader in enterprise Visual Intelligence, today announced the appointment of Marc Stevens to the role of President and Chief Executive Officer. The move enables the Founder and former CEO Dan Wexler to transition to a full-time role as Chief Technology Officer. Marc comes to [...]

Press Release / 03 Apr 2019

"Innovating the future of the business landscape in Utah while building communities that will inspire the next generation of entrepreneurs"

  This month, Utah Business Magazine (UBM) featured Amber Sawaya, our EVP of UX & Product, in this year’s edition of their 40 Under 40 Awards. Success throughout her career has earned Amber this well-deserved recognition and we are proud to have her as a leader at Zorroa. “I appreciate being recognized by Utah Business [...]

Article, Media Mention / 20 Feb 2019

“From Oscar to AI: Mining Visual Assets for Fun and Profit”

Unstructured data, such as videos, images, and Word and PDF documents, largely lives outside of structured databases, which can make it tough to corral. Instead of using SQL or a NoSQL query language to interrogate it, unstructured data can’t be directly queried. To get value out of unstructured data, one typically has to run it [...]

Media Mention / 22 Jan 2019

8 million videos analyzed by Google Machine Learning to create an Intelligent Archive - A race to the finish

The developers at Zorroa are always up for a challenge - the bigger the better. So when the team at Google approached us about using our Zorroa Visual Intelligence platform to demonstrate their latest and greatest video analysis algorithms, we said absolutely. The conversation went sort of like this: Google:     Can Zorroa help us [...]

Partners, Zorroa Platform / 10 Oct 2018

Zorroa is partnering with the Google Machine Learning Team at IBC 2018

Zorroa will be demonstrating our Intelligent Video Archive Search solution developed with the Google Machine Learning team in the Google booth at IBC 2018 in Amsterdam.  Using the YouTube-8M Dataset, Intelligent Video Search demonstrates how the Zorroa Visual Intelligence (ZVI) framework and UI put search in the hands of the customers of Google’s end-to-end video [...]

Zorroa Platform / 13 Sep 2018