Zorroa is adding a Product Marketing Leader to our team.
We are hiring our first full-time Product Marketing Leader to craft our messaging and positioning, launch new products and features, enable sales team, and build out product marketing at Zorroa.
- Own product-level messaging and positioning, be the expert on our products
- Lead product launches and maintains a strong launch process with product management
- Enable sales with training, collateral, and effective messaging
- Develop & oversee our content strategy & execution
- Maintain and amplify our brand across all company efforts
- Build a strong understanding of the competitive landscape and industry trends
- Represent the voice of the customer and understand customer personas
- Be a strong advisor on pricing and packaging decisions
- 8+ years of B2B product marketing, product management
- Proven track record of successfully launching new products, creating messaging and positioning, and enabling sales and product management teams
- Experience in marketing communications a plus
- Experience marketing enterprise and SaaS solutions
- Ability to lead AND roll up their sleeves to get things done
- Absolutely must be positive, charismatic, collaborative, and self-motivated
- Execution driven mindset and resourcefulness needed for an early-stage start-up
- Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
- Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
- Exceptional ROI-tracking skills, able to prove what is – or isn’t — working