Product Marketing Leader

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Zorroa is adding a Product Marketing Leader to our team. 

We are hiring our first full-time  Product Marketing Leader to craft our messaging and positioning, launch new products and features, enable sales team, and build out product marketing at Zorroa.

Responsibilities

Primary responsibilities:

  • Own product-level messaging and positioning, be the expert on our products
  • Lead product launches and maintains a strong launch process with product management
  • Enable sales with training, collateral, and effective messaging
  • Develop & oversee our content strategy & execution 
  • Maintain and amplify our brand across all company efforts
  • Build a strong understanding of the competitive landscape and industry trends
  • Represent the voice of the customer and understand customer personas
  • Be a strong advisor on pricing and packaging decisions

Skills Required

  • 8+ years of B2B product marketing, product management
  • Proven track record of successfully launching new products, creating messaging and positioning, and enabling sales and product management teams
  • Experience in marketing communications a plus
  • Experience marketing enterprise and SaaS solutions
  • Ability to lead AND roll up their sleeves to get things done
  • Absolutely must be positive, charismatic, collaborative, and self-motivated
  • Execution driven mindset and resourcefulness needed for an early-stage start-up
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is – or isn’t — working