How to Fail at Coffee Machine Design

Like most software startups, Zorroa considers coffee to be a critical element to a productive workspace. For our team, good coffee at the push of a button can make a huge difference in the time it takes to get through a development sprint or pull together an event plan. We consider ourselves pretty tech savvy [...]

Article / 20 Jun 2019

"Innovating the future of the business landscape in Utah while building communities that will inspire the next generation of entrepreneurs"

  This month, Utah Business Magazine (UBM) featured Amber Sawaya, our EVP of UX & Product, in this year’s edition of their 40 Under 40 Awards. Success throughout her career has earned Amber this well-deserved recognition and we are proud to have her as a leader at Zorroa. “I appreciate being recognized by Utah Business [...]

Article, Media Mention / 20 Feb 2019

Zorroa's Visual Search Platform for the Media & Entertainment Industry

This week, we are heading back to the world’s leading computed graphics conference - SIGGRAPH. The team at Zorroa has deep roots in the film, animation, visual effects, and graphics industry - some on our team having attended SIGGRAPH for over 25 years. The Zorroa Visual Intelligence (ZVI) platform was created to help businesses in [...]

Article / 13 Aug 2018

Zorroa: Starting a New Chapter in Our Story

Blazing the Visual Intelligence trail Our company recently completed a major round of funding led by Gradient Ventures, Google’s AI-focused venture fund. This funding secures the resources we will need for the next several years, but the investment is not simply a matter of money. The funding is validation of the Zorroa Visual Intelligence (ZVI) [...]

Article / 01 Aug 2018

Hiring for Success - Growing our Diverse Team at Zorroa

Zorroa is growing fast. We’ve gone from four employees to sixteen in under six months, and we’re not stopping any time soon. And we want to ensure that as we grow and bring on board new staff that we do it in a way that builds a team that reflects the diverse strengths of our [...]

Article / 02 Jul 2018

Meeting Up with Amber Sawaya

In January, Amber Sawaya, Zorroa’s EVP of UX & Product, was invited to speak to a sold-out crowd at an SLC Graphic Designers MeetUp. At the SLC Graphic Designers MeetUp Let's give you some background on Amber. Ten years ago, Amber Sawaya founded, and was a partner at, her own design and technology consulting firm. [...]

Article / 28 Feb 2018

User-centered design matters. Especially when missiles are involved.

Zorroa is led by a design-centric approach to our product. We know that working with deep machine learning and millions of assets can be daunting — so we really focus on client feedback and user friendliness in our Curator. We know that user interface design matters.  Last month's missile scare in the state of Hawaii [...]

Article / 19 Feb 2018


  Zorroa is growing and is actively looking for ways to protect the valuable work its team is doing. To help keep this level of respect for each other's time and work, we've started this internal document to allow all the Zorroa team members (new and seasoned) to have the space to learn, produce, and [...]

Article / 19 Jan 2018

Zorroa & Hampton Data Services - Oil & Gas - Sunset
Why Hampton Data chose Zorroa for Unstructured Image Data Analytics Tools

Opportunities abound for a solution that makes machine learning easy to deploy into enterprises with valuable image assets. Though Zorroa’s first clients are in Media & Entertainment, we began working with Hampton Data Services on an approach to the upstream Oil & Gas market a year ago. This industry is retooling since the slump began, [...]

Article / 15 May 2017